Privacy Policy
Last updated: 14 October 2026
This policy explains what personal information Northern Martial Arts Academy ("NMAA", "we", "us") collects, why we collect it, and what your rights are. We only collect what we need to run the club and keep our students safe.
Who we are
Northern Martial Arts Academy is a Ju Jitsu club run by Sensei Steve Ainscough, training at Centenary Works, Little London Road, Sheffield S8 0UJ and Dronfield Civic Centre, Dronfield S18 1PD.
We are the "data controller" for the information described here. For any privacy question, contact us:
- Email: admin@nmaa.co.uk
- Phone: 07976 881234
What we collect
When you use our contact form: your first name, surname, email address, mobile number, the class you're interested in, how you heard about us, and your message.
When you or your child joins the club: name, date of birth, contact details, emergency contact details, and any medical or individual needs you choose to tell us about so we can teach safely.
When you use the "Ask us anything" chat: the questions you type, so the assistant can answer them. Please don't type personal or sensitive details into the chat.
Photos and video: we sometimes take photos or short videos at sessions and gradings. See "Photos of students" below.
Why we use it
- To reply to your enquiry and arrange a free trial class (our legitimate interest in responding to you).
- To manage membership, gradings and payments (to perform our agreement with you).
- To keep students safe, including knowing about medical needs and who to contact in an emergency (legitimate interest, and to protect vital interests). Health information is only used with your consent and only for safety on the mat.
- To register students with the British Martial Arts & Boxing Association (BMABA) for licensing and insurance (to perform our agreement with you).
- To understand which advertising works, using the "how did you hear about us" answer (legitimate interest).
We do not sell your information, and we do not send marketing emails without your permission.
Who we share it with
We only share information where it's needed to run the club:
- BMABA, our governing body, for student licences and insurance.
- AMM Hub (s-nmaa.ammhub.com), which handles membership sign-up and payments. Card details are handled by them, not by us.
- Hostinger, which hosts our website and contact form.
- Our email providers, which deliver messages sent to admin@nmaa.co.uk.
- Emergency services, if ever needed to protect a student's safety.
Photos of students
We will only use photos or videos of a student on our website, social media or adverts with permission. For anyone under 18, that permission must come from a parent or guardian. You can say no, or change your mind at any time, and we'll stop using new images and remove existing ones where we can.
How long we keep it
- Enquiries that don't lead to joining: up to 12 months, then deleted.
- Member records: while you train with us, and for up to 3 years after you leave (for insurance and grading history).
- Accident or incident records: as long as required for insurance purposes.
Cookies and our website
Our website does not use advertising or tracking cookies. The page loads fonts from Google Fonts, which means your browser connects to Google's servers and Google receives your IP address. See Google's privacy policy for how they handle this.
Your rights
Under UK data protection law (UK GDPR), you have the right to:
- Ask for a copy of the information we hold about you.
- Ask us to correct anything that's wrong.
- Ask us to delete your information (unless we need to keep it, for example for insurance).
- Object to, or ask us to limit, how we use it.
- Withdraw consent at any time, for example for photos.
Just email admin@nmaa.co.uk. We'll reply within one month.
Complaints
If you're unhappy with how we've handled your information, please talk to us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.